What Every Window Cleaner Should Do in Winter
Seasonal · 7 min read read · By daniilsells
Don't let winter slow you down. Learn proven strategies to maintain revenue during the off-season.
Most window cleaners watch their business die the moment cold weather hits.
Fewer calls, fewer jobs, no money coming in and suddenly everyone is waiting and praying for spring.
But here’s the truth nobody likes to admit:
If your window cleaning business slows down just because it’s cold… that’s on you.
Winter isn’t the problem.
Doing nothing is the problem.
In this article (and the video below), I’ll show you exactly how I stay fully booked all winter using nothing but my past window cleaning customers. No ads. No door knocking. No cold leads. Just a simple winter outreach system that works every time.
Why Winter Shouldn’t Be Slow for Window Cleaners
If you did a great job the first time, you should never lose that customer.
Their name, address, and phone number are your recurring revenue all year long.
But most cleaners don’t reach out… which means someone else will.
Winter is when past customers matter the most.
The Simple 3-Step Winter Outreach Formula
Your outreach doesn’t need to be complicated.
It should be short, simple, no pressure, and always follow this structure:
1. Remind them who you are
“Hey, we cleaned your windows back in August…”
2. Give them context
“We’ll be on your street this week doing a job…”
3. Give them an offer
“I can take $100 off since I’m already there.”
That’s it.
It works because you’re not chasing strangers, you’re helping people who already trust you.
What Services Should You Offer in Winter?
Some services slow down in the cold, but these three stay strong all season:
✔️ Gutter Cleaning
Always in demand once leaves start falling.
✔️ Inside Window Cleaning
Perfect when outdoor work is freezing.
✔️ Christmas Lights (The Power Play)
This is where the real winter money is made.
Christmas lights let you charge premium rates, upsell easily, and customers get excited about it.
It’s the easiest high-ticket offer for the off-season.
How to Sell Christmas Lights Without Leaving Your House
Here’s the exact system I use to…